November 30, 2008
Here's what's in this edition of
Jheff's Marketplace of the Mind Newsletter
*** SUGGESTIBILITIES - Dr. Bill
*** SHAKESPEARE EXPERIMENT - The Miracle Factory
*** IMPROVED LEXICON PHENOMENA - Devin Knight & Al Mann
*** TOP SHELF - Docc Hilford
To make a purchase of any item in the JMOM newsletter,
please go to http://www.MarketplaceoftheMind.com and use the
shopping cart. If you're unable to do this, you may respond
to this e-mail.
To make sure you've not been missing any newsletters, check
out the website. All of the recent past newsletters are
archived there.
*********
A funny thing happened on the way to having a new
newsletter, an updated website, two issues of the Journal of
the Mind ready, and a special sale on the Journal of the
Mind by Thanksgiving. Apparently, my web hosting service
upgraded me and their tech support didn't get the memo. I
spent a good day's worth of time finding out just how to
do certain basic functions. Well, one good turn deserves
another, and since they were kind enough to upgrade me, I'll
be kind enought to drop their service and find another
host by the year's end.
These next few weeks will be rather busy for me (see below),
so I will do my best to update the website regularly. I
hope to send out another newsletter later this week. The
operative word, of course, is hope.
Quickly now, other than a love of mentalism, what do Jack
Kent Tillar, Greg Arce, John Riggs, Maurice Fogel, Alain Nu,
Mark Strivings, Stuart Cumberland, Paul Brook, Banachek,
Bryn Reynolds, and Craig Browning all have in common? If
you guessed that they all have more than three letters in
their first name, then you need to be taken out behind the
shed and dealt with.
Seriously though, if you don't know, then you're obviously
not a subscriber of, or aware of, the Journal of the Mind.
All of the names above have been spotlighted in the first
two volumes of my e-magazine. Each issue has effects,
essays, and other articles written by and about the featured
mentalist.
I get several e-mails monthly from folks who tell me how
much they appreciate my site and how apologetic they are
because they purchase their products from another source.
They wish there were some other way to support my website.
Well, subscribing to the Journal of the Mind is certainly
one excellent way.
Subscriptions to Journal of the Mind 2009 are now available
and I'm having a bit of a sale. Right now, for only $39.95,
you can subscribe to the 2009 Journal of the Mind (the first
issue won't be out until February). And if you've missed
any of the previous two volumes, now is the time to catch
up. If you haven't gotten any of them, then for only $89.95
(reg. $107) you can get the 2007 and 2008 volumes, plus
subscribe to 2009. Yeah, I know that's a crazy price, but
'tis the holiday season, as they say. This sale won't last
long. More details on the website.
http://www.marketplaceofthemind.com/journalofthemind.html
**** HOLIDAY SCHEDULE - DELAYS MAY OCCUR
Due to Thanksgiving, my week at the Castle, and the rest of
the upcoming holiday season, shipments may be delayed a bit.
Also, I will be out for most of the Christmas and New Year's
weeks, but most orders should be shipped no later than the
week of January 5, if they don't go out in a timely manner.
**** JE4
I've been getting quite a lot of compliments about JE4.
Hardly anyone has discussed it on the forums, though. For
those that don't know, JE4 is my Fourth Dimensional
Telepathy routine that is the cornerstone of my club act,
the one I perform regularly at the Magic Castle. JE4 stands
for Jheff's Elegant 4th Dimensional Telepathy routine.
Because I'm still performing it, I'm limiting this to only
100 copies and selling it for $100 each. And, boy, have I
already been taking the heat from some professionals
familiar with my routine who told me that was way too low.
But I already made my decision.
Here's two more pros who were very excited about JE4:
"Jheff's thinking is direct and to the point. His entire
routine is a lesson on how to apply a classic routine with a
refreshing handling to play to a modern audience. The
manuscript clearly details the specific handling with clear
photographs to aid each phase. The handling is
straightforward allowing you to focus on your routine. The
presentation offered by Jheff is a comical one which most
audiences will relate to! For someone in Jheff's position to
release a manuscript of this calibre you know it's going to
be fantastic. He is well versed in all the classics and
wouldn't release this if he didn't feel he had something
unique to offer. This is the only handling of the routine I
have ever seen which has convinced me to want to try it out
in front of a real audience!"
Colin McLeod
author of "Deceit: The Next Step in Chair Predictions"
"Anneman's '4DT' has been a highly favored staple of
classical mentalism because it is so pure, strong and real
feeling. In Jheff's 'JE4' manuscript we can immediately see
the personal value he's placed upon this routine and how
he's molded and fit the demonstration to suit him and his
style of performance over the years. Learning of Jheff's own
experience, subtleties and touches make this one routine
well worth picking up and comes straight from his current
working act and professional repertoire as performed at The
Magic Castle.
I personally love 4DT and every little nuance, variation in
handling and professional presentation I can find is
devoured and appreciated immediately with 'JE4' being no
exception to this rule! If you love 4DT as much as I do then
Jheff's version and handling of 'JE4' will certainly cause
you to smile and become a welcome addition to your library
and repertoire."
Jerome Finley
http://www.marketplaceofthemind.com/je4.html
**** JHEFF AT THE MAGIC CASTLE
I'll be appearing there December 1 through 7 as the Early
Parlour performer. As indicated above, JE4 is a cornerstone
of that act, so if you want to see it in action, drop on by
as it would be an honor to have you in the audience. If
you're not a member of the Magic Castle, let me know and
I'll arrange to get you in.
**** IMPORTANT CHANGE FOR INTERNATIONAL CUSTOMERS
I've had to change the shipping charge policy for
international orders. Since the price increases earlier
this year, I've allowed international customers to make
choices. Unfortunately, this has proved disastrous. For
example, I've had several customers order using the Flat
Rate Envelope Priority Mail option, however the items would
not fit into that envelope. Several orders have been lost
or seriously delayed with the standard air mail option.
So, from now on, international customers will automatically
get the priority mail option. I can certainly accomodate
cheaper shipping methods, but you'll have to e-mail first
before you order and I can tell you what they are so we can
work out the best and most inexpensive way to mail the
stuff. If you think an order can fit into a flat rate
envelope, write to me and I'll let you know if that option
can be used. Just contact me first.
Hopefully, this will work out, but things may change.
**** MONSTER MENTALISM SPECIAL RETURNS!
I have a few sets left of the most talked about DVD set of
the year. So, for a limited time, I'll offer that special
again. You can get an additional 15% off for a total of 25%
off the Suggested Retail Price. This offer will last until
the few that I have on my shelf are sold and then the
discount below will be deactivated again. You can save even
more if you're a subscriber to Journal of the Mind.
To take advantage, use "DOCC" (without the quotes) as the
coupon code. Make sure you see the discount before you
finalize your order or I will NOT be able to refund the
difference.
**** PRODUCT UPDATES
Other new items that will be discussed in upcoming
newsletters and/or added soon to my catalog are Joshua
Quinn's PARALIES, Patrick Redford's HEPTAGON, Kenton
Knepper's SIGNS OF INFLUENCE, Looch's YOUR THOUGHTS ARE MINE
DVD, Trevor Duffy's MICROPHONE HANDS FREE BRACE, Matthew
Mello's TECHNIQUE, Juan Tamariz' VERBAL MAGIC, Wayne Fox's
THOUGHT PROCESS and FULL HOUSE, Aldo Colombini's TRI-COLOR
DIVINATION, Menny Lindenfeld's PSYCHIC CREDIT CARD, three
from Dave Powell (HAUNTED HAND, INVISIBLE CARD PUNCH,
MICROWRITER), Sean Field's EXPLICIT FOOTAGE: TOME and
EXPLICIT FOOTAGE: BENZ, John Sheets' NAILED IT, Haim
Goldenberg's INSIDE THOUGHTS and MY PRECIOUS, and a bunch of
cool stuff from Craig Browning. Some of this stuff is
already on the website with comments. Some of this stuff I
will not catalog.
***** JOURNAL OF THE MIND 2008 SUBSCRIPTION AVAILABLE NOW!
There are two new issues of Journal of the Mind. Issue #10
spotlights the very controversial and talented CRAIG
BROWNING. It's a huge issue - more than 50 pages! - and is
just jam-packed with some of the most useful advice you'll
ever need. Issue #11 features some guy who comments on
mentalism products and spell his name funny. Yep, it's me.
This issue features my lecture notes from Mindvention 2008
and all the stuff that I didn't have time to pack into that
hour that went really fast.
For $47 you get a subscription to the 2008 issues of Jheff's
Journal of the Mind, an all-new e-zine for mentalists. Plus,
you get an additional 5% discount off merchandise from the
Marketplace of the Mind, and many other very cool features.
If you want a taste of what you get, check out the preview
edition of the Bonus #0 issue featuring Jack Kent Tillar.
Go to the website and click on the banner at the top. Or
use the link below.
Check it out here: www.marketplaceofthemind.com/jmmc.html
***** THE FRIENDS OF THE MARKETPLACE
Don't forget to check out the new Friends of the Marketplace
section. This is for those creators who are producing
wonderful products that I don't carry. This is because, to
save overhead, I order as needed from my distributor, and
these creators aren't mass distributing it. If you'd like
me to review your product and help you sell it, then you'll
find details about the Friends of the Marketplace program on
the website.
Recent additions include:
The Miracle Factory's THE SHAKESPEARE EXPERIMENT - An
elegant book test using the works of the immortal Bard!
http://www.marketplaceofthemind.com/shakespeare_experiment.html
Dr. Bill's SUGGESTABILITIES - Three essays and effects
which illustrate some very powerful techniques.
http://www.marketplaceofthemind.com/suggestabilities.html
Doug Segal's BIG BROTHER'S TAWDRY LITTLE SISTER - A crowd-
pleasing routine in which the performer controls the
audience in a fun game of celebrity elimination.
http://www.marketplaceofthemind.com/big_brother.html
Alain Nu's WORD WORK, VOLUME 2 - Alain's legendary work on
book tests using an unprepared or borrowed book!
http://www.marketplaceofthemind.com/Word_Work2.html
Greg Arce's HANDS OF TIME - Three brilliant new effects from
one of the most creative minds in mentalism today.
http://www.marketplaceofthemind.com/Hands_of_time.html
Bob Cassidy's 21ST CENTURY Q&A - A brilliant Q&A routine
combining classic ideas and principles in mentalism.
http://www.marketplaceofthemind.com/21st_Century_QA.html
Remember, I don't make a dime on this stuff. I do this
because I think the stuff is very good and worth it.
http://www.jheff.com/friendsofthemarketplace.html
Have a happy holiday season. Until next time. -- Jheff
*********
DR. BILL
SUGGESTABILITIES
Suggested Retail Price: $25
http://outlaw-effects.com
THE BLURB:
Suggestabilities is a collection of three essays, each
followed by an effect illustrating the principles explained.
Ericksonian Extracts is the first piece I ever published. It
describes the impact of Milton Erickson on my own practices
as a mentalist.
Alphabody Language puts these Ericksonian principles to work
in a new way that allows the audience to reveal a chosen
word! A versatile technique, the word can be from a standard
booktest or learned by any clandestine method you prefer. No
dual reality, no instant stooging, just good old-fashioned
mentalism!
A Suggestion On The Use Of Suggestion addresses a common
problem many beginning and even seasoned mentalists
experience in approaching the art of suggestion. I explain
the reason this occurs and offer a time honored, bulletproof
solution.
The Jumping Pulse is the perfect effect to apply my
solution. It can’t go wrong; it’s usable for one person or
an entire audience. Imagine evoking the sensation of your
pulse jumping from finger to finger! Derived from my own
clinical practice in mindfulness, The Jumping Pulse can
serve as an effect on its own or as a gateway to enhance
other routines.
Justifying Your Gaze is a treatise on how to integrate your
natural behaviors into peek work and more. Learn my answer
to dilemmas that inhibit many mentalists from using some of
our most powerful tools.
Outside The Fold is a potent routine where, with a fully
justified gaze, you describe a spectator’s friend in detail.
As a bonus, join Millard Longman and myself as we journey to
the weekly service of a shuteye psychic. Or is he?
MY COMMENTS:
For those of you who are bored by reading about enhancing
your material with cutting edge philosophy that cleverly
elevates your performances to that of a miracle worker, then
skip this and move on. This isn't for you and that's just
okay.
But for the professional who is continuously studying their
art and always looking to up their game, so to speak, Dr.
Bill presents some thoughts and ideas that will have you
thinking about how to apply it to your act well before you
reach the last page. Including in this is a strong idea that
may make you revisit magic squares (if you don't already do
them), a great reason to put that card away and do the
"business" with particular wallets, and a chilling method to
get your entire audience's skin to crawl.
As described above, this 61-page downloadable PDF file
contains three essays and each one has an effect which
follows and illustrates the points from the previous essay.
Because what you're getting are some gems of ideas, I can't
really go into much detail without giving it away. However,
I can say that three important topics that Dr. Bill
discusses are The Cooperation Principle, bypassing
resistance, and shutting down the analytic mind. And that's
just in the first essay! If that intrigues you, and you
want to find out more (as I did), you'll just have to use
the link and get it.
*********
THE MIRACLE FACTORY
THE SHAKESPEARE EXPERIMENT
Suggested Retail Price: $300
Available at:
http://www.miraclefactory.net
THE BLURB:
Perhaps the finest mindreading book effect ever printed.
It's the ultimate luxury in mentalism.
LIMITED EDITION OF 1000 COPIES
Order yours now! Now shipping!
Lavish quality for the collector, designed for the
professional
Looks like a genuine Complete Works of William Shakespeare
...but it's gaffed to the hilt!
Impressive 800 pages
Luxurious leather binding with gold foil stamping
Lavish production with gilt-edged, satin-finish paper, and
distinctive ribbon bookmark
Tipped-in color frontispiece
Over forty beautiful Gustave Doré engravings
Deluxe endpapers
Individually numbered
Diabolically gimmicked but looks totally normal
No forces, no fishing, no guiding to "the longest word," no
spelling-bee anagrams
No gimmicks, breaks, or glimpses
No additional props needed
No guessing or asking the first letter of the word
You don't ever have to touch the book!
Instantly repeatable
Different plays, pages, and text throughout the book
Easy to perform!
Powerful effects incorporated into not only the plays but
also the Sonnets, glossary, and illustrations
Instant reading of several words or a complete passage
anywhere the book is opened
Built-in words for comedy, romantic, or dramatic
presentations
Actual Shakespearean text from classics like Hamlet and
Romeo and Juliet
Several methods incorporated so they can be combined for
deceptive routining
Bonus secret Elizabethan Dirty Words feature
Final pages include The Trick Glossary, a gimmicked
Shakespearean lexicon
The Shakespeare Experiment is possibly the most elegant book
test ever created, and so cleverly gimmicked, they'll think
the Bard's ghost is helping you!
Anywhere the spectator opens the book, you immediately
divine several different words from various locations the
volunteer chooses, and you can even recite a complete
Shakespearean passage!
The volunteer can then pass the book around and you can
instantly give readings for different words on pages other
spectators turn to!
The Shakespeare Experiment combines several distinctly
clever methods, so the spectators won't be able to follow
your technique. And yes, the text is different from page to
page.
Designed for the professional entertainer, this amazing book
lets you completely customize your presentation with
specific words for comedy, romantic, or dramatic styles. The
plays, Sonnets, glossary, and even the illustrations have
all been gimmicked to allow you to perform several distinct
effects.
And if you're daring enough for the right audience, you'll
love the secret Elizabethan Dirty Words feature.
It's easy to learn and perform, with none of the usual
obvious methods: no forces, fishing, anagrams, gimmicks, or
guiding to the longest word on a page or line.
The book is elegantly bound in leather with gold-foil
stamping and golden gilt-edged pages, and comes to you
complete with The Shakespeare Experiment instruction manual
and optional performance accessories.
"The Shakespeare Experiment a is beautifully crafted
product. But to me, the real beauty lies in the addition of
the gimmicked graphic elements, which open a whole new
avenue to book-test mentalism."
— Levent
"A book test with The Complete Works of Shakespeare, you
say? Verily. Instead of being Much Ado About Nothing, here
is an approach which demands the performer use a book — and
what a book it is. It seems carefully prepared so as not to
be the Comedy of Errors that so many recent book tests have
turned out to be. Measure for Measure, this is one of the
cleverest and most useful tests of late. They say that
"All's Well That Ends Well," and if that is true, the
routine for which the book was designed is all well indeed.
If you are looking for a beautiful object, a powerful effect
and a "novel" method, you will find this very special book
to be As You Like It."
— Michael Weber
"William Shakespeare wrote, 'I am not bound to please thee
with my answers.' But this book is — literally!"
— Max Maven
"This is the stuff that dreams are made of! The Miracle
Factory raises the bar and the Bard. A great idea that will
make you look very, very smart."
— Jeff McBride
"This is staggering, just staggering."
— Andy Nyman
"It's the motherf***** of all book tests!"
— Lee Asher
MY COMMENTS:
Everything the blurb says about it is accurate. This is a
handsome collector's edition of Shakespeare that no one will
suspect could ever be a cleverly gimmicked-to-the-hilt book,
but it is. I was quite impressed with the amount of details
and the versatility that the book offers. Originally, when
I first saw this advertised, I thought that this book would
be quite large and heavy and totally impractical for many
stage performances. In fact, I wrote Todd about that. When
I finally saw it, I was pleasantly surprised that my
assumptions were wrong. Though it still is heavier than
most books (nearly 4lbs, 9" x 8" x 2") or book tests, it is
still portable enough that it can easily be put into one's
briefase.
The best book tests are ones that operate without a lot of
procedure. In other words, the participant opens the book
to any page and has a free choice of words. For The
Shakespeare Experiment, the participants certainly do that,
but they are directed to certain places in the text. They
must choose the first word of either of the two columns or
the bottom word of either of the two columns. If they choose
the first word of the first column, then one does not need
to know any other information. If they choose any other
column, one has to slyly obtain some information in order to
determine which word they are looking at. In performance,
this will not be noticed by the audience and I mention it
here only for comparison to other book tests.
As pointed out in the blurb, selecting words from the
Shakespearean plays is only part of what can be done. Words
can be selected from the sonnets and the glossary at the
back of the book. Even the pictures can be selected for
revelations. Unfortunately, all the pictures are in the
back section of the book and they should have been
interspersed throughout the whole text. It's the one detail
that really bothers me about the book, but it's really minor
and doesn't make it any less functional or effective.
To perform the main effect with the plays, one does have to
remember a fair amount of words (less than 50), but The
Miracle Factory has included two very clever "performance
accessories" that eliminate the need for the memorization.
On the other hand, putting forth the time to memorize the
material will make for a stronger performance.
There are a couple of considerations to using this. First,
I think it rather obvious that this is not suitable for
walkaround purposes, but I'll point that out anyway. More
importantly, this book cannot be given to a Shakespearean
scholar. It is very possible you can fool one, but it's
quite risky. This means that this may not be suitable for
one-on-one, unless you know that the person you're
performing this for is not a student of the Bard. Again,
it's a minor point, but if you perform mostly one-on-one,
then this is definitely a consideration.
Besides the book and two performance accessories, the
package includes a CD-Rom that contains the 21 page
instructions which are on a PDF file. If you're looking for
a fine book test and you feel that a book containing the
works of Shakespeare can fit into your act, then I do
recommend this handsome, extremely well-made product.
*********
AL MANN & DEVIN KNIGHT
IMPROVED LEXICON PHENOMENA
JMOM Price: $135
Suggested Retail Price: $150
EFFECT:
Two participants secretly choose words from a “real
vocabulary book” containing hundreds of words. There are no
duplicate words in the book’s word list. The two
participants then look up their respective words in an
ungimmicked dictionary. The performer, who can be 15 feet
away, reveals both words. He does this without touching
either book or asking any questions. The performer REALLY
does not know what words or page the participants have
chosen until he reveals the two chosen words.
The participants DO NOT write anything. The participants say
nothing. They DO NOT underline or circle any words. Each
person need only read the definition of his or her selected
word and think.
This is not the first word on the page effect. The
spectators do not use any mathematics to arrive at their
words. They simply open the vocabulary book to any page and
freely choose two words from anywhere on the page. No forces
of any kind are used. Both the 56-page vocabulary book and
the dictionary are ungimmicked from cover to cover.
There are no stooges or instant stooges. No pre-show work of
any kind is used. The effect is a one-man effect that can be
instantly repeated using different words. The spectators can
examine both books and nothing will be amiss.
_____________________
As impossible as this may sound, THIS IS THE TRUE EFFECT as
seen by the audience.There is no dual reality. What the
audience sees is the exact thing the participants see. The
participants have NO clue as to how you do this. Nothing
else is used outside of the two books and a few pieces of
card stock, and the marker to write the words with. Nothing
is hidden on the body.
One of THE CLOSEST THINGS to REAL mindreading that you will
ever see. EASY TO DO. Learn the amazing secret in minutes!
COMES complete with Vocab Book, Webster Dictionary,
Cardboard, Secret device that reveals the thought of words
and full illustrated directions.
"Clever, concise and clean! Al Mann would be proud of the
clever improvements Devin has incorporated into this fine
effect."
Docc Hilford
"I've admired Devin Knight for more years than I care to
remember. That he is 'clever' is an UNDERSTATEMENT. Devin is
the real deal and his latest testimonial to Al Mann is as
clean as it gets. Even Al himself, would be blown away!"
Larry Becker
BRILLIANT!
Christopher Taylor
"Simple, direct, and well thought-out. All the work is in
and the fun begins NOW!"
Lee Earle
MY COMMENTS:
As one might have expected from one of mentalism's most
prolific and talented creators, Devin Knight has once again
created a mind-boggling effect that fooled everyone at
Mindvention 2008. It's a hands off, totally examinable book
test that requires no memorization or sleights and is very
impressive.
What makes this unique is that the participants say
absolutely nothing. No page numbers are asked for because
there are no page numbers in the learning vocabulary book.
No letters or any other info is pumped for. And that's very
important, so I'll repeat that. No information is asked for
. . . ever! Also, there are no duplicate pages of anything.
And there's nothing to memorize (though you could memorize
200 word pairs, I suppose).
Other than the books, of course, what's necessary, though,
are the 8.5" x 11" sheets of cardstock that you write the
two words on. They are absolutely necessary to the workings
of the effect. And that brings us to the two considerations
of this effect. First, this doesn't work well for close-up.
Since you need to use the cardstock, this effects suits
parlour and stage. Second, you must use two people. The
whole modus operandus hinges on using two, no more or less.
Finally, the types of books used may limit your
presentational needs. Since I am a high school English
teacher and use that persona in my act, this book test could
fit right into my act because it uses dictionaries and
vocabulary. Corporate performers who know that their clients
need to learn vocabulary words could also use it, as well as
others. Now, these are not necessarily drawbacks, but
definitely considerations that must be taken into account.
The books themselves look ordinary. The dictionary actually
is ordinary. I found it at the local bookshop and online at
Amazon. The special book is the vocabulary book, however
that can be examined thoroughly. It looks just like a book
one would pick up to learn vocabulary and, in fact, one
could use it as such. Needless to say, the dictionary and
vocabulary book are in English and so this book test may not
be suitable for performers in foreign countries where
English is not common.
The package comes complete with the two books, both being
about 6" x 9". The instructions are 16 pages, 8.5" x 11",
stapled. Plus you get the special something that makes this
work and extra cardstock, all 8.5" x 11". Devin really put
a lot of work and thought into this and there's no question
that this is one of the most clever book tests on the market.
*********
DOCC HILFORD
TOP SHELF
JMOM Price: $135
Suggested Retail Price: $150
THE BLURB:
Docc Hilford's Top Shelf includes everything you need to get
started in performing at Top End night clubs, restaurants,
and bistros - a special report and three of Docc Hilford's
Acts:
- The Invisible Stranger (Book) - Frustrated with
complicated Billet peeks that are cleverer on the page than
in the field? Tired of having to shove unfolded business
cards in your wallet just to read them? Hate switching slips
because it's so unnatural and you're sure to be caught with
the hidden note? Then take a modern look at an ancient page
from the medium's notebook and use the cunning brilliance
of...The Invisible Stranger.
- The Whispering Buddha (Book with Gimmick) - is one of the
greatest and strangest classics in magic. Greatest because
of it's simple and direct effect, yet strange because
probably no one has actually performed it! That's about to
change. Fifteen years ago, Docc Hilford developed a workable
method with his friend the late German mentalist, Punx. The
result was a routine that maintained the clean directness of
the original effect and made performance easy on the
entertainer.
- The Rosini Secret (Book) - Paul Rosini is remembered as
one of America's top card magicians and night club
entertainers. But few know he was an outstanding mentalist.
And he know how to make case with close-up mentalist - lots
of it! Docc Hilford spent over two decades searching for
Rosini's secret billet reading method. Through articles,
writings, and personal interviews. Docc has pieced together
what he believes is the technique that filled Paul Rosini's
pockets with cool cash.
- Special Report on 'How to Earn Top Dollar at Top End Night
Clubs, Restaurants, and Bistros. From Novice to
Professional, This report is meant for you. A calm, easy,
and fun technique to entice a manager or owner of a night
club, restaurant, or bistro to offer you a regular night to
perform at their establishment while maximizing your earning
potential. The report also includes Docc Hilford's routine
for performing at restaurants with this package.
MY COMMENTS:
Top Shelf is an ingenious marketing system that doesn't take
a lot of pages to describe (8 pages, 8.5" x 11" single-sided
monograph). It's totally different from the angle of
showing up at restaurants and competing with other
performers to get yourself hired to increase traffic.
Instead, you're causing the manager of the establishment to
want you to perform at the restaurant and on your own terms.
It's actually easy to do, and not at all unethical, but the
main "price," if you want to call it that, is that it does
take time. You can't just walk into an establishment, meet
the manager, and get booked in an afternoon with this
technique. That's not what this is about. What you're
doing is positioning yourself at an establishment so that
you can maximize your position and earnings. This is a
marketing idea that Bob Sheets and Bill Malone have used,
though Docc has tweaked it with his own ideas.
Several strategies that Docc employs in this Top Shelf
strategy involve some recently released routines that Docc
has marketed: The Whispering Buddha, The Invisible Stranger,
and the Rosini Secret. These are included in the package.
I've already discussed these in separate reviews and I'll
refer you to those if you want my thoughts on them. However,
when used with this system, they have a much stronger
impact.
My one complaint about this package is that, for right now,
the Top Shelf monograph is only included in this package.
Which means that if you want it, you have to purchase the
other items, regardless of whether you have them or not. If
you don't have any of them, and you wish to work in the
types of venues this addresses, then this is a bargain and a
no-brainer purchase decision. Also, if you do plan on using
the marketing strategy that Docc uses, this package still
has the potential to be worth far more than the cost of this
package. But for those who already have one or more of the
other three products, it's annoying to have to buy these
other products twice. I would have preferred to have this
package come out first and then have the other items become
available as separate items later.
*********
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