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John Derris
THE BLURB:
You're good at magic. You handle your effects and routines pretty well. Your shows get a good response. There's nothing fundamentally wrong and yet in your heart you know that your magic performance could be better. There's something missing ... the X factor that big name magicians bask in, with confidence that brings them more bookings, bigger fees and an inner satisfaction that says they are better than most. Everybody who steps onto a stage has this potential and it is nothing to do with magic technique. It's to do with you and how the world sees you. Now, successful advertising man John Derris - with 60 years of magic behind him - reveals how on retirement he adapted his corporate and marketing experience to magic. And how he turned professional and toured the world with this simplified system of magic presentation. It's called KISS - Keep it Simple Stupid - and it took him to Paris, Athens, Marbella, St. Petersburg, Copenhagen, Osaka, Casablanca, Istanbul and Buckingham Palace! A taste of what's inside KISS: A simple, inexpensive way to turn one booking into ten. How Dai Vernon used the KISS principle to fool the press. The 30-second procedure that kills stage entrance nerves. Alex Elmsley's top tip for the perfect rising cards. How Pat Page gave added value to secure repeat bookings. Create an Origami business card that will always be picked up and retained. How Al Koran went from a London barber's shop to New York's Broadway. Includes 8 John Derris routines. First publication of a new effect - 'Welded Bliss' - the linking of a diamond and signet ring that can be fully examined. Now, in straightforward language he tells of simple methods that can lift your performance to higher levels. Plus a stunning selection of highly visual effects and routines that he proved in performance all over the world in the last 15 years. Pages: 132 - 6" x 9" - Black and white illustrations and photos MY COMMENTS: This thin book is packed with invaluable information about taking one's performance to the next level by discovering the "X factor" that the top pros have. There are twenty-two fairly short chapters that contain invaluable advice, plus additional chapters with some Derris' magic routines. Derris doesn't go into great detail on how to put the advice into practice, though there is some. And, despite that this is from the viewpoint of a magician, I found that pretty much all of this advice can apply to the working mentalist. The inevitable question is how this compares to Ken Weber's MAXIMUM ENTERTAINMENT, Gay Ljundberg's AUDIENCE MANAGEMENT, or other texts. As I said, this one is much thinner and isn't quite as comprehensive, but then it's not supposed to be. It focuses on what Derris feels is the "X factor" and how one can achieve that. It certainly covers enough to get performers to start thinking about their performances and how to take it to that next level. One may or may not agree with his definition of the "X factor," but there is no question that it is one of the key components of success for a performer. If one is a beginner to mentalism or magic, then I would highly recommend this book. If one is experienced, getting the reaction one expects from an audience, and successful getting bookings, then you may not need this as much. But even I found a nugget or two in here. Any book that contains sincere wisdom on the art of performing is always welcome and recommended. And this book is certainly that.
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