THE BLURB:
Andrew Gerard sits down with longtime friend, Bro Gilbert,
and for the first time, reveals the invisible framework and
formula, that may profoundly change the way you perform,
create and even THINK about magic.

Gerard shows 5 effects that incorporate The Process.

The information contained in these DVD's will give you the
ability to create an experience in people's lives that is
beyond your imagination... you will never look at magic the
same way again.

Total Running Time Approximately: 1hr 55min

MY COMMENTS:
Spending $100 to learn how to take your routines to the next
level is certainly more than a fair price. The question
becomes whether this information delivers what it promises.
And, to put it simply, it does.

Andrew Gerard's products have always been first-rate stuff
and I can recommend just about anything he's released. In
this DVD, he discusses how to turn the simplest of effects
into the most powerful and memorable experiences for the
performer, both mentalist and magician.

And, yes, what he teaches most definitely will take your
performances to the next level. But...and I think you knew
this was coming...I don't think that Gerard really explored
his topic as much as he could have.

Now, I have to be careful discussing this because I don't
want to give away what he's included as far as the technique
itself. That's what you pay for. It's certainly a
technique that I believe most professionals should already
know, but based on my experience watching a number of
mentalists (and magicians, for that matter) I'd say that
they don't use it enough. And they should.

My issue is that Gerard talks about this in terms of the
performer who's performing in casual situations, not a
formal performance. This is all well and good, but "The
Process" can definitely be applied to formal performances as
well. And I wish he would have discussed that because,
though the principles are essentially the same, there are
differences which need to be discussed when adapting these
principles to formal performances.

Gerard does illustrate his techniques by demonstrating and
teaching effects that use the Process. The first is a
drawing duplication effect which can be entirely impromptu
and uses business cards. Most know that I just love
business card mentalism, so I really, really liked this,
though there's nothing really new here in terms of methods
or techniques.

There's also a very nice combination sequence of versions of
Simon Aronson's Shuffle-Bored and Paul Curry's Out of this
World. Plus there's a "card at any number" effect and one
in which the performer reads the participant to determine
the thought-of card.

Now, I'm assuming that Gerard's main audience for this is
the casual performer or the hobbyist who occasionally
performs. It's probably also intended for those who wish to
use this in one's pick-up artistry arsenal. That said, this
will certainly improve the power of their performances,
providing, of course, that they use it. Professionals can
also certainly use it to enhance their performances in
one-on-one or small group situations.

There is no question that, by itself, this information is
certain valid and valuable. I'm also certain that Andrew
Gerard is not the first to discover and use these
techniques, though many magicians have obviously, and for
various reasons, yet to put them into practice. So, if you
feel that you're not getting the reaction that you've always
wanted, especially if you're a hobbyist or casual performer,
then this may provide some of the answers to that.

Andrew Gerard
THE PROCESS
$90
Suggested Retail Price $100

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